FAM TRIP TO ARMENIA

6-DAY INFO-TRIP FOR TRAVEL PROFESSIONAL FROM POLAND

Armenia is increasingly capturing the attention of well-traveled European clients who are looking beyond Europe's familiar luxury destinations. Rich in history, culture, and dramatic mountain landscapes, Armenia offers an authentic journey through one of the world's oldest civilizations — where timeless heritage is complemented by boutique hospitality and genuine local warmth.

Here is why adding premium Armenia to your portfolio is a strategic advantage:

An Untapped Destination with Exceptional Potential
Armenia remains one of Europe's least-discovered premium destinations, making it an ideal choice for travelers seeking exclusivity and authenticity. Free from overtourism, it offers a rare opportunity to position an itinerary as a true hidden gem while delivering excellent value and strong commercial potential.
A Journey Through an Ancient Civilization
Armenia offers an extraordinary blend of cultural heritage and breathtaking scenery. From the lively streets of Yerevan to UNESCO-listed monasteries perched on dramatic cliffs, the tranquil waters of Lake Sevan, and the rugged landscapes of the Caucasus, every day presents a new perspective on one of the world's oldest nations.
Curated Experiences for Discerning Travelers
This is far more than a classic cultural tour. Guests enjoy private tastings at boutique wineries in the Areni region, exclusive visits to family-owned estates, immersive culinary experiences celebrating Armenia's rich gastronomic traditions, and guided explorations of centuries-old monasteries, many set against spectacular mountain backdrops.
Authenticity Without Compromise
Armenia delivers what today's luxury travelers value most: genuine human connections, remarkable history, and untouched landscapes, all supported by carefully selected boutique hotels, premium transportation, expert local guides, and seamless service. It is a destination where authenticity and comfort coexist, creating unforgettable journeys for clients seeking something truly different.

FAM TRIP HIGHLIGHTS

Yerevan: The Pink City

Experience the warm vibes of Armenia’s capital, famous for its unique pink tuff architecture. Explore the grand Cascade Complex, a giant staircase offering a panoramic view of the city, and enjoy the lively atmosphere of Republic Square and Northern Avenue’s outdoor cafes.

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Mount Ararat & Khor Virap

Stand at the closest possible point to the legendary Mount Ararat. Visit the Khor Virap Monastery, a site of deep historical and spiritual significance, where you can witness the majestic, snow-capped peaks that serve as the ultimate symbol of the Armenian nation.

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Lake Sevan: The Blue Pearl

Visit one of the largest high-altitude freshwater lakes in the world. Perched at 1,900 meters above sea level, Lake Sevan is home to the scenic Sevanavank Monastery, offering stunning views of turquoise waters surrounded by a backdrop of rugged mountain peaks.

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Garni: The Classical Pagan Temple

Step back into the 1st century AD at the Temple of Garni. As the only standing Greco-Roman colonnaded building in the former Soviet Union, this iconic structure offers a unique contrast to Armenia's Christian history, perched dramatically on a triangular cliff.

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Tatev: The Monastery in the Clouds

Take a flight over the deep Vorotan Gorge on the "Wings of Tatev," the world’s longest reversible aerial tramway. At the end of the journey, discover the 9th-century Tatev Monastery, a medieval masterpiece and university perched on a dramatic basalt plateau high above the clouds.

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Who Is This FAM Trip For?

To ensure a high-level networking environment and maximum business value, we carefully vet our participants. This itinerary is specifically designed for:

Tour Operators & Travel Agency Directors
For established outbound operators looking to diversify beyond saturated, over-marketed destinations. If your agency's growth depends on adding fresh, high-margin products to your portfolio, Armenia offers a ready-to-sell destination that's still a step ahead of the curve — even ahead of neighboring Georgia's growing popularity. Strong repeat-visit potential, flexible group and FIT logistics, and a hospitality infrastructure mature enough to scale, but rare enough on the market to give your brand real differentiation from competitors selling the same Alpine and Mediterranean routes.
Travel Advisors
For professionals whose clients are experiencing destination fatigue with standard Alpine chalets or predictable Mediterranean retreats. Armenia delivers a profound cultural awakening — the world's oldest Christian nation, monasteries carved into cliffsides and volcanic gorges, and a winemaking heritage that predates every other on Earth (the 6,100-year-old Areni-1 winery) — all delivered alongside the boutique hospitality your travelers demand.
MICE Specialists & Corporate Planners
The Caucasus is the premier emerging frontier for unconventional incentive travel and high-impact corporate retreats, and Armenia is its least-scouted corner. This is your firsthand opportunity to inspect venues that break the mold. Imagine pitching your next corporate client a gala dinner in a centuries-old wine cellar in Areni, or a team-building session suspended 320 meters above the Vorotan Gorge aboard the world's longest reversible cable car.
Bespoke FIT & Boutique Tour Designers
For creators of tailor-made VIP itineraries who thrive on offering what no one else can. If you specialize in crafting rare, out-of-the-box journeys from scratch and need a fresh, highly profitable destination to captivate your most demanding clients, Armenia provides the ultimate canvas — the classic view of Mount Ararat from Khor Virap, 3,000-year-old Yerevan, and a monastic and winemaking legacy stretching back millennia.

FAM TRIP ITINERARY

This FAM trip is designed for travel trade representatives departing from two cities: Poznań and Katowice, operated via Wizzair. Participants arrive in two distinct windows on 5 November — the Katowice group landing at 12:10, and the Poznań group landing at 14:25 — before converging into a single group for the remainder of the programme.

DAY BY DAY PROGRAM

NOV

ARRIVAL & WELCOME DINNER IN TBILISI

Arrival at Kutaisi International Airport, where you will be greeted by your guide. Enjoy a scenic transfer across Georgia to its vibrant capital, Tbilisi. Along the way, admire the changing landscapes as western Georgia gradually gives way to the rolling hills of the country's east.

In the evening, enjoy a traditional Georgian welcome dinner – the perfect introduction to the country's renowned hospitality and rich culinary heritage.

Thursday

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OVERNIGHT IN TBILISI

NOV

DISCOVERING TBILISI

Spend the day exploring Georgia's fascinating capital, where centuries of history blend seamlessly with contemporary life. Wander through the charming streets of the Old Town with its colourful wooden balconies, visit the Metekhi Church, Narikala Fortress, the famous sulphur bath district, and enjoy panoramic views over the city.

The afternoon is at leisure, giving you time to experience Tbilisi at your own pace, browse local boutiques, or relax in one of its charming cafés.

Friday

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OVERNIGHT IN TBILISI

NOV

THE GEORGIAN MILITARY HIGHWAY & KAZBEGI

Today we travel along the legendary Georgian Military Highway, one of the country's most spectacular scenic routes. We stop at the picturesque Zhinvali Reservoir and the impressive Ananuri Fortress before continuing through dramatic mountain landscapes to Kazbegi (Stepantsminda).

A short 4WD journey takes us to the iconic Gergeti Trinity Church, proudly standing beneath the snow-capped peak of Mount Kazbek. After enjoying breathtaking Caucasus mountain views, we return to Tbilisi.

Saturday

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OVERNIGHT IN TBILISI

NOV

KAKHETI: THE CRADLE OF WINE

Today's journey leads east to Kakheti, Georgia's renowned wine region and one of the world's oldest wine-producing areas. We visit the peaceful Bodbe Monastery before continuing to the charming hilltop town of Sighnaghi, often referred to as the "City of Love."

Stroll through its cobbled streets overlooking the Alazani Valley before visiting a local winery to discover Georgia's ancient qvevri winemaking tradition and enjoy a tasting of regional wines. Return to Tbilisi in the evening.

Sunday

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OVERNIGHT IN TBILISI

NOV

ANCIENT CAPITALS & THE CAVE CITY

After checking out from the hotel, we begin our journey back towards western Georgia. Our first stop is Mtskheta, the ancient capital and spiritual heart of the country, followed by Jvari Monastery, beautifully perched on a hill overlooking the confluence of the Aragvi and Mtkvari rivers.

We then continue to the remarkable cave city of Uplistsikhe, one of the oldest urban settlements in the Caucasus, carved directly into sandstone cliffs. In the evening, we arrive in Kutaisi.

Monday

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OVERNIGHT IN TBILISI

NOV

DEPARTURE

Early morning transfer to Kutaisi International Airport for your departure flight, taking home unforgettable memories of Georgia's ancient history, breathtaking mountain landscapes, legendary hospitality, and world-famous wine traditions.

Tuesday

Flight Schedule (Tour Dates Adapted to Flight Connections)

This FAM trip is designed for travel trade representatives departing from two cities: Poznań and Katowice, operated via Wizzair.

Ground Transportation & Pacing

Georgia's landscape transitions rapidly from the flat plains of the Imereti region to the twisting mountain passes of the Greater Caucasus and the narrow, cobblestone alleyways of old Tbilisi. To navigate this terrain efficiently without sacrificing comfort, our transport strategy is highly specialized.

Vehicle Specifications: Deluxe, fully air-conditioned midibuses.
Total Regional Mileage: Approximately 700-800 km covered across the entire loop from Kutaisi to the east and back.
Daily Pacing: To ensure zero travel fatigue for your team, the itinerary is structurally optimized. Average daily driving time ranges between 2 to 3.5 hours, always broken up by technical inspections, dynamic cultural stops, and immersive gastronomic experiences.

Accommodation Standards

In Georgia, accommodation for this programme is centered on comfortable, well-run 3-star hotels rather than large international chains. Throughout the FAM trip, we will stay in and inspect properties chosen for their character, location, and service quality paired with strong dining options.

B2B Note for your clients: As these are independently run 3-star properties rather than standardized chain hotels, room sizes and layouts can vary somewhat within the same category. This should be factored into client briefings during the FIT design process, particularly for groups with specific room requirements.

Georgia is situated at the intersection of Eastern Europe and Western Asia, bounded by the Black Sea to the west and the Greater Caucasus Mountains to the north. The landscape dictates travel logistics: winding mountain passes mean short linear distances often require significant driving time.

Capital: Tbilisi

Language: Georgian

Currency: The Georgian Lari (GEL / ₾). Credit and debit cards are accepted in major cities, though carrying some cash is useful in smaller towns and villages.

SIM Cards: Readily available at the airport and in all cities. Main providers are Magti, Beeline, and Cellfie. eSIM options are also offered.

Time Zone: GMT +4.

Visa: Many nationalities (EU, US, Canada, UK, etc.) enjoy visa-free entry for up to one year.

Primary Entry Points:

Tbilisi International Airport (TBS): Principal hub for full-service network carriers.
Kutaisi International Airport (KUT): The primary hub for European low-cost carriers.
Batumi International Airport (BUS): Servicing the Black Sea coast.

Infrastructure & Transport Realities

Urban vs. Rural: Tbilisi and major regional hubs offer highly modernized hospitality infrastructure, 5-star international brands, and seamless digital amenities. Rural and high-altitude areas (such as Kazbegi or Upper Svaneti) rely heavily on specialized boutique properties, guesthouses, and local 4x4 transport networks.

Road Conditions: Main transit arteries (like the East-West Highway) are highly developed. However, mountain routes—specifically the Georgian Military Highway leading north — are prone to microclimate shifts, seasonal snow closures, and heavy freight traffic, requiring experienced local drivers and flexible pacing.

Market Position & Commercial Appeal

The "Blue Ocean" Advantage: Unlike oversaturated Western European destinations, Georgia offers premium travel designers a high-yield, high-margin frontier. It combines dramatic alpine scenery with ancient history at a price-to-quality ratio that commands excellent commission potential.

Key Product Pillars:

Viticulture: The recognized birthplace of wine, featuring an 8,000-year-old, UNESCO-listed winemaking method using subterranean clay vessels (Qvevri). This is a primary driver for high-end culinary and incentive tourism.
Heritage & MICE: A tapestry of UNESCO World Heritage sites (Mtskheta), ancient Silk Road cave cities (Uplistsikhe), and dynamic urban spaces ideal for unconventional corporate events, gala dinners in converted heritage estates, and bespoke FIT itineraries.

Safety, Climate & Seasonality

Safety: Georgia ranks consistently high on global safety indexes, boasting exceptionally low violent crime rates and a highly welcoming, stable environment for international business and leisure travelers.

Seasonality Considerations:

March to October: Peak season for mountain trekking, outdoor MICE events, and the autumn wine harvest (Rtveli) in Kakheti.
November to March: Transition to winter operations. High-altitude unpaved valleys (like Truso, Tusheti, or Svaneti) become impassable due to snow, shifting the mountain focus to reliable, paved alpine hubs (Gudauri, Dariali Gorge) and winter sports.

Climate & Seasonality

Late October and early November offer a crisp, crowd-free, and highly atmospheric autumn experience in Georgia. However, due to the dramatic shifts in altitude — ranging from the valleys of Tbilisi and Kakheti to the high-altitude alpine passes of the Greater Caucasus (over 2,000 meters) — the weather will be highly contrastive.

Below is the expected weather baseline for our route during this transition period:

Lowlands (Tbilisi & Kakheti Wine Region):

Average Daytime: +11°C to +16°C (often sunny and pleasant)
Average Nighttime: +1°C to +8°C

Highlands (Kazbegi & Mountain Passes):

Average Daytime: +2°C to +8°C
Average Nighttime: 0°C to -6°C (freezing conditions, potential early snow)

Packing Guide & Tips

The Layering Strategy (Smart Casual): The secret to comfort on this trip is versatile layering. A typical day in autumn starts quite chilly, becomes bright and warm by 2:00 PM, and drops significantly the moment the sun dips below the mountains.
Strict Warning for Kazbegi & Gergeti: While spectacular, the wind chill at the Gergeti Trinity Church and the surrounding peaks can be severe in November. A windproof shell, a heavy winter jacket, thermal base layers, a warm beanie, and gloves are mandatory for our mountain days.
Footwear Notice: You will be auditing 1,500-year-old uneven cobblestones in Old Tbilisi, exploring the rugged, rock-cut terrain of the Uplistsikhe cave city, and walking on unpaved mountain paths. Sturdy, enclosed walking shoes or hiking boots with excellent grip are strictly required. Save the formal shoes for the Tbilisi premium dinners.
Daylight Hours: In late autumn, the sun sets in Georgia around 5:30 PM to 6:00 PM. Our B2B itinerary is strictly optimized around these daylight hours to ensure maximum visibility for all site and property audits.

Georgian Gastronomy & Dietary Management

Prepare your palate for a rich, carb-heavy, and flavor-packed culinary journey. Georgia is world-renowned for its heritage gastronomy, blending silk-road spices with fresh alpine ingredients.

Unlike many destination frontiers, Georgia is highly vegetarian-friendly; traditional menus feature an abundance of walnut-paste stuffed eggplants (Badrijani), rich bean stews (Lobio), cheeses, and fresh herbs.

B2B Note for Dietary Restrictions: While meat-eaters and vegetarians will thrive, strict vegan or gluten-free options are highly limited outside of specialized boutique hubs in Tbilisi, due to the cultural prominence of cheese, butter, and wheat flour (seen in staples like Khachapuri and Khinkali). We will showcase premier restaurants so you can accurately manage your VIP clients' expectations.

Wine Culture & Local Etiquette

In sharp contrast to conservative regions, alcohol is the literal lifeblood of Georgian hospitality. As the recognized "Cradle of Wine," viticulture is deeply embedded in the national identity. You will experience the traditional Supra (Georgian feast), which is strictly structured around a Tamada (toastmaster).

Drinking Etiquette: At a formal Georgian table, it is customary to wait for the Tamada to make a toast before drinking your wine. For your VIP groups, understanding this flow transforms a simple dinner into a high-value cultural event.
Religious Dress Codes: Because we will be auditing active, deeply sacred UNESCO monasteries (in Mtskheta and Kazbegi), strict dress codes apply. Women must cover their heads with a scarf and wear skirts extending below the knee (most monasteries provide wrap-around aprons at the entrance). Men must wear long trousers; shorts and sleeveless shirts are strictly prohibited.

This FAM trip is not a vacation; it is a strategic business investment. In this dedicated professional track, we will audit the infrastructure of Georgia’s key regions to help you confidently build and sell high-margin, flawless packages. Below is your professional inspection focus by hub:

Kutaisi (The Polish Gateway)
Audit the critical transition from European low-cost carriers directly into luxury ground handling. You will evaluate the regional hotel inventory and map out seamless arrival and departure logistics, ensuring your clients experience a premium transition the moment they step off the plane.
Tbilisi (The Cosmopolitan Core)
Conduct technical inspections of 3-star hotels and boutique properties with local character. Map out essential ground logistics: vehicle size limitations in the Old Town, navigating steep, narrow streets, and vetting solid dining venues that meet the standards of FIT clients and corporate groups.
The Greater Caucasus: Kazbegi
Assess the Georgian Military Highway’s accessibility and safety protocols for premium transport vehicles. Inspect high-altitude luxury lodges, evaluate the quality of local 4x4 operators for the Gergeti Trinity ascent, and personally experience the drastic mountain microclimate shifts to accurately prepare your clients’ packing lists.
Kakheti Wine Region (Gastronomy & MICE)
Explore the region's vast potential for high-end MICE setups and corporate incentive retreats. Audit heritage wine chateaux, vet commercial culinary packaging — such as private Qvevri winemaking masterclasses and exclusive vineyard dinners — and secure reliable, high-ticket inventory for your food and wine-focused travelers.
Mtskheta, Uplistsikhe (Heritage Sites)
Master optimal timing strategies to bypass crowd congestion at Georgia's primary UNESCO World Heritage sites. Evaluate terrain accessibility and walking pacing for the ancient rock-hewn cities, and learn how to structure highly customized, off-the-beaten-path routing through the semi-desert landscapes for history-focused niche groups.

Anchor 3

UPCOMING FAM TRIPS

Price Includes:

Accommodation in 3 & 4-star hotels for whole tour (in TWIN room); Single room supplement: + €195
Half board (B, _, D) - including wine (2 glasses per person) on dinners.
Airport transfers (arrival & departure)
Private transportation during the tour
Polish-speaking guide during the whole FAM Trip
Entrance fees to all scheduled sites and museums
Group activities, workshops, or cultural experiences as listed in the itinerary
Bottled water during excursions
Travel permits (if required within the region)

Price Does Not Include:

International & domestic airfare to/from Georgia
Travel insurance (obligatory)
Personal expenses (laundry, phone calls, minibar, souvenirs, etc.)
Meals and drinks that are not included in the itinerary
Tips and gratuities for guide, driver, or hotel staff
Optional tours or activities not listed in the program
Any costs arising from unforeseen circumstances (flight delays, political events, natural disasters, etc.)

SPECIAL INCENTIVE FOR FAM TRIP PARTICIPANTS

The per-person price quoted above is refundable for one (1) participant upon confirmation of a group booking with ORIENTO in 2027. This refund will be applied at the time of reservation deposit payment for the 2027 group tour. This offer is exclusively available to travel professionals who participated in the ORIENTO Travel FAM.

Selection Criteria & Application Process

Important Notice: Submitting the application form does not mean your participation is automatically confirmed. To maintain a high-quality B2B networking environment and ensure a diverse group, all applications undergo a mandatory vetting process by our B2B Relations team.

Please follow these steps carefully:

Submit Your Application: Fill out the registration form below with your official company details, active website, and professional social media links. Please note that a maximum of 2 representatives per company is allowed.
Wait for Approval: Our team will review your industry status within a business week. We will send you an official email status update.
⚠️ DO NOT BOOK YOUR FLIGHTS YET: Please do not purchase any international or domestic flight tickets until you receive a final, explicit "GREEN LIGHT" confirmation email from ORIENTO Travel stating that the group is fully formed and your slot is secured. We are not responsible for any airline ticket cancellation fees incurred before this final confirmation.

Payment Terms

Once your application is officially approved, you will receive a confirmation package and a formal invoice. To guarantee your participation, a 20% deposit must be transferred to our bank account no later than September 20. If the deposit is not received by this deadline, your slot will be automatically released to the waiting list.

Final Payment on Site: The remaining 80% of the tour fee will be collected directly on-site in cash (EUR) upon your arrival on Day 1 (in Yerevan, Armenia) or by bank transfer 1 week in advance (not later than...)

Submit your application or contact us

3, Nina Khubulava Street
Tbilisi, 0190 Georgia

+995 500 88 77 58

info@orientotravel.com

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