
FAM TRIP TO GEORGIA
7-DAY FAM TRIP FOR DACH COUNTRIES (GERMANY, AUSTRIA, SWITZERLAND)
Well-traveled clients from the DACH region have exhausted the continent's traditional luxury circuits. The Alpine lodges and classic Mediterranean wine estates, while beautiful, no longer deliver the thrill of discovery. Today’s discerning traveler craves a profound sense of place — raw, untamed authenticity paired with uncompromising comfort.
Georgia sits at the exact intersection of European sophistication and ancient frontier. As an 8,000-year-old civilization boasting dramatic 5,000-meter peaks and a capital city undergoing a culinary renaissance, it is the ultimate answer for clients seeking the undiscovered. We have curated a journey that leverages this unique geography to give your agency a powerful, exclusive new offering.
Here is why adding premium Georgia to your portfolio is a strategic advantage:
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An Untapped, High-Yield Market
Georgia’s premium sector is the definition of a "blue ocean." It remains largely untouched by Western European mass tourism, allowing you to position this as a highly exclusive, frontier expedition. The perceived value of exploring the rugged edge of Europe commands a premium price point, driving exceptional margins and commission potential that standard continental packages simply cannot match. -
A Masterclass in Contrast
This itinerary is engineered to keep clients captivated by constant, dramatic shifts in atmosphere. Logistics flow seamlessly from the cosmopolitan pulse and boutique luxury of Tbilisi, up into the sheer, snow-capped isolation of the Greater Caucasus via the historic Military Highway, and finally down into the sweeping, sun-drenched vineyards of the Kakheti region for ultimate relaxation. -
Elevated Deliverables for VIPs
This is not a standard sightseeing loop; it is an immersive cultural expedition. You are granting your clients access to private supra feasts hosted in heritage chateaux, exclusive tastings of UNESCO-protected Qvevri wines in centuries-old cellars, and thrilling 4x4 ascents to 14th-century monasteries towering above the cloud line.
FAM TRIP HIGHLIGHTS

Experience the vibrant energy of Georgia’s capital. From the ancient Narikala Fortress and the historic Sulfur Baths to modern glass bridges and trendy cafes, Tbilisi is a city where Silk Road history meets contemporary flair. Wander through its cobblestone streets and discover hidden courtyards full of character.

The Spiritual Heart: Mtskheta & Jvari
Visit Mtskheta, the ancient capital and spiritual center of Georgia. Explore the UNESCO-listed Svetitskhoveli Cathedral and the 6th-century Jvari Monastery, perched on a cliff with a stunning view of the confluence of two major rivers. It’s a place where history and spirituality feel timeless.

Kazbegi: Peaks & Iconic Churches
Journey along the Military Highway to the heart of the Caucasus Mountains. Behold the Gergeti Trinity Church, dramatically situated against the backdrop of Mount Kazbek's glaciers. Whether by foot or 4x4, the breathtaking alpine landscapes of Kazbegi and Truso Valley will leave you speechless.
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Kakheti: The Cradle of Wine
Immerse yourself in the soul of Georgian winemaking in the Kakheti region. Visit the romantic "City of Love," Sighnaghi, overlooking the Alazani Valley, and experience the legendary hospitality of a traditional "Supra" feast. Taste unique wines aged in clay Qvevri, a tradition 8,000 years in the making.

Kutaisi & Promised Caves
Explore Western Georgia’s wonders, from the UNESCO-listed Gelati Monastery to the magical underground world of Prometheus Cave. Walk through glowing halls of stalactites and stalagmites, visit the bustling local bazaar, and discover the unique "abandoned" charm of the Tskaltubo spa resort.
Who Is This FAM Trip For?
To ensure a high-level networking environment and maximum business value, we carefully vet our participants. This itinerary is specifically designed for:
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Premium Travel Advisors
For professionals whose clients are experiencing destination fatigue with standard Alpine chalets or predictable Mediterranean retreats. Georgia delivers a profound cultural awakening — a stunning blend of 5,000-meter peaks, a culinary renaissance, and 8,000 years of winemaking heritage — all delivered alongside the high-end boutique hospitality your travelers demand. -
MICE Specialists & Corporate Planners
The Caucasus is the premier emerging frontier for unconventional incentive travel and high-impact corporate retreats. This is your firsthand opportunity to scout venues that break the mold. Imagine pitching your next corporate client a gala dinner in an exclusive, heritage wine chateau or a high-altitude team-building strategy session framed by the dramatic, snow-capped peaks of Kazbegi. -
Bespoke FIT & Boutique Tour Designers
For creators of tailor-made VIP itineraries who thrive on offering what no one else can. If you specialize in crafting rare, out-of-the-box journeys from scratch and need a fresh, highly profitable destination to captivate your most demanding clients, Georgia provides the ultimate canvas of dramatic landscapes and deep historical mystique.
FAM TRIP ITINERARY
This FAM trip is designed for travel trade representatives departing from five cities: Frankfurt, Berlin, Memmingen, Dortmund, and Bratislava. Due to varying flight schedules, participants arrive in two distinct windows — one group landing the evening of October 31, and a second arriving overnight into November 1. The programme is structured to ensure that all participants experience the complete itinerary without repetition, with the two streams converging into a single group from November 1 onwards.
The coverage matrix below outlines which destinations each departure city covers, and at which stage of the tour. Kutaisi is visited by all participants — either upon arrival (Memmingen, Bratislava, Berlin) or upon departure (Dortmund, Frankfurt). The core programme from Mtskheta through Kazbegi is identical for all participants.
Please note that Truso Valley might be replaced with the Dariali Gorge and Gveleti Waterfall itinerary / or Sno Valley, since the Truso road might be seasonally closed in November due to snow. The alternative offers comparable dramatic mountain scenery and is fully accessible.
COVERAGE OVERVIEW
Destination | Memmingen | Bratislava | Berlin | Dortmund | Frankfurt |
|---|---|---|---|---|---|
Kutaisi sightseeing | arrival | arrival | dinner only | departure | departure |
Mtskheta · Jvari | ✓ | ✓ | ✓ | ✓ | ✓ |
Tbilisi city tour | ✓ | ✓ | ✓ | ✓ | ✓ |
David Gareja · Kakheti | ✓ | ✓ | ✓ | ✓ | ✓ |
Ananuri · Kazbegi | ✓ | ✓ | ✓ | ✓ | ✓ |
Dariali · Gveleti | ✓ | ✓ | ✓ | ✓ | ✓ |
Uplistsikhe | ✓ | ✓ | ✓ | ✓ | ✓ |
Kutaisi on return day | – | Gelati only | dep 06:55 | full | full |
DAY BY DAY PROGRAM
31
OCT
KUTAISI SIGHTSEEING TOUR
The programm starts from group from Memmingen and Bratislava at 13:30 with Gelati Monastery (UNESCO) or Motsameta Monastery, Bagrati Cathedral. Imeretian wine tasting. Welcome dinner — Berlin guests arrive directly from airport (15:30 landing) and join for dinner.
Groups from Dortmund and Frankfurt depart on evening Oct 31, arrive Kutaisi in the night. Hotel check-in only — no programme.
Friday
OVERNIGHT IN KUTAISI
01
NOV
KUTAISI – MTSKHETA – JVARI – TBILISI
Departure at 10:00 — allowing Dortmund and Frankfurt guests minimum rest after night arrival. Svetitskhoveli Cathedral in Mtskheta (UNESCO). Jvari Monastery with panoramic view over the confluence of the Aragvi and Mtkvari rivers.
Evening arrival in Tbilisi, dinner and hotel check-in.
Saturday
OVERNIGHT IN TBILISI
02
NOV
TBILISI CITY TOUR
Discover the highlights of Tbilisi, including Sameba Cathedral, Metekhi Church, the Abanotubani sulphur bath district, Narikala Fortress and the charming streets of the Old Town. In the afternoon, enjoy a ride on the historic funicular to Mtatsminda Park for panoramic views of the Georgian capital. Traditional Georgian dinner in Tbilisi.
Optional evening experience: relax in one of Tbilisi's historic sulphur baths, a tradition that has been part of the city's identity for centuries.
Sunday
OVERNIGHT IN TBILISI
03
NOV
JOURNEY TO KAKHETI
The day dedicated to Kakheti, Georgia's renowned wine region. Visit the remarkable David Gareja Monastery Complex, dramatically set within the semi-desert landscapes near the Azerbaijani border, before continuing to Bodbe Monastery, one of the country's most important pilgrimage sites and the resting place of St. Nino, who brought Christianity to Georgia. Explore the hilltop town of Sighnaghi, known for its cobbled streets, defensive walls and spectacular views over the Alazani Valley and the Caucasus Mountains. The day concludes with a traditional wine experience, including a tasting of local wines produced using Georgia's ancient qvevri winemaking method and traditional dinner supra. Return to Tbilisi
Monday
OVERNIGHT IN TBILISI
04
NOV
TBILISI – ANANURI – GUDAURI – KAZBEGI
Drive along the Georgian Military Highway, the country's main route through the Greater Caucasus. Stop at Zhinvali Reservoir and visit Ananuri Fortress before continuing to Gudauri and the Friendship of Nations Monument. Upon arrival in Stepantsminda, take a 4WD excursion to Gergeti Trinity Church, one of Georgia's most famous landmarks, located at 2,170 metres with views of Mount Kazbek. Dinner in Kazbegi.
Tuesday
OVERNIGHT IN KAZBEGI / GUDAURI
05
NOV
IN HIGH MOUNTAINS
Depending on weather and road conditions, visit Truso Valley, one of the most scenic areas of the Khevi region. As access may be restricted due to snow in November, the program may be adjusted. In this case, the day will include visits to Dariali Gorge, located on the Georgian–Russian border, and the nearby Gveleti Waterfall, reached by a short and easy walk. Alternatively, the excursion may be redirected to the picturesque Sno Valley, known for its mountain landscapes and traditional villages. In the afternoon, depart for Tbilisi. Dinner.
Wednesday
OVERNIGHT IN TBILISI
06
NOV
TBILISI – UPLISTSIKHE – KUTAISI
Visit Uplistsikhe cave city, one of the oldest urban settlements in the Caucasus, dating back to the 1st millennium BC and carved into volcanic rock above the Mtkvari River. Continue to Kutaisi with arrival around 16:00 for a farewell dinner featuring Imeretian cuisine and traditional Chacha tasting.
For Memmingen / Munich West departures, transfer to Kutaisi Airport from Tbilisi skiping Uplistikhe cave town with check-in by 13:30 for the flight KUT → FMM departing at 15:30 on 06.11.
Berlin guests enjoy a relaxed evening after dinner in Kutaisi. Overnight stay at the hotel, with early morning transfer to the airport at approximately 04:30 for the KUT → BER departure at 06:55 on 07.11. No morning sightseeing programme is possible on departure day.
Thursday
OVERNIGHT IN KUTAISI
07
NOV
KUTAISI
Berlin guests depart early in the morning with transfer to Kutaisi Airport at approximately 04:00 for the KUT → BER flight departing at 06:55.
Guests travelling to Bratislava transferring to the airport by 10:15 for the KUT → BTS flight departing at 12:05.
Guests travelling to Dortmund and Frankfurt enjoy a final exploration of Kutaisi, including Gelati Monastery or Motsameta Monastery and Bagrati Cathedral. Transfer to Kutaisi Airport is scheduled for approximately 13:00 for the Dortmund flight departing at 15:25 and 14:00 for the Frankfurt flight departing at 16:25.
Friday
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UPCOMING FAM TRIPS
FAM TRIP TO GEORGIA (DACH)
October 31 – November 07, 2026
€ 892
Language: English / German
Target group size: 25 participants
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Accommodation in 3 & 4-star hotels for whole tour (in TWIN room); Single room supplement: + €220
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Full board (B, L, D) - including wine (2 glasses per person) on dinners.
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Airport transfers (arrival & departure)
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Private transportation during the tour
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English / German-speaking guide during the whole FAM Trip
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Entrance fees to all scheduled sites and museums
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Group activities, workshops, or cultural experiences as listed in the itinerary
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Bottled water during excursions
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Travel permits (if required within the region)
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International & domestic airfare to/from Georgia
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Travel insurance (obligatory)
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Personal expenses (laundry, phone calls, minibar, souvenirs, etc.)
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Meals and drinks that are not included in the itinerary
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Tips and gratuities for guide, driver, or hotel staff
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Optional tours or activities not listed in the program
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Any costs arising from unforeseen circumstances (flight delays, political events, natural disasters, etc.)
SPECIAL INCENTIVE FOR FAM TRIP PARTICIPANTS
The per-person price quoted above is refundable for one (1) participant upon confirmation of a group booking with ORIENTO in 2027. This refund will be applied at the time of reservation deposit payment for the 2027 group tour. This offer is exclusively available to travel professionals who participated in the ORIENTO Travel FAM.
Selection Criteria & Application Process
Important Notice: Submitting the application form does not mean your participation is automatically confirmed. To maintain a high-quality B2B networking environment and ensure a diverse group, all applications undergo a mandatory vetting process by our B2B Relations team.
Please follow these steps carefully:
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Submit Your Application: Fill out the registration form below with your official company details, active website, and professional social media links. Please note that a maximum of 2 representatives per company is allowed.
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Wait for Approval: Our team will review your industry status within a business week. We will send you an official email status update.
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⚠️ DO NOT BOOK YOUR FLIGHTS YET: Please do not purchase any international or domestic flight tickets until you receive a final, explicit "GREEN LIGHT" confirmation email from ORIENTO Travel stating that the group is fully formed and your slot is secured. We are not responsible for any airline ticket cancellation fees incurred before this final confirmation.
Once your application is officially approved, you will receive a confirmation package and a formal invoice. To guarantee your participation, a 20% deposit must be transferred to our bank account no later than August 1st. If the deposit is not received by this deadline, your slot will be automatically released to the waiting list.
Final Payment on Site: The remaining 80% of the tour fee will be collected directly on-site in cash (EUR) upon your arrival on Day 1 (in Kutaisi, Georgia).
Submit your application or contact us
3, Nina Khubulava Street
Tbilisi, 0190 Georgia
+995 500 88 77 58
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