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Evening view of the streets of Sighnaghi and the views of the Alazani Valley opening in th

FAM TRIP TO GEORGIA

6-DAY INFO-TRIP FOR TRAVEL PROFESSIONAL FROM POLAND

Well-traveled clients from the DACH region have exhausted the continent's traditional luxury circuits. The Alpine lodges and classic Mediterranean wine estates, while beautiful, no longer deliver the thrill of discovery. Today’s discerning traveler craves a profound sense of place — raw, untamed authenticity paired with uncompromising comfort.

 

Georgia sits at the exact intersection of European sophistication and ancient frontier. As an 8,000-year-old civilization boasting dramatic 5,000-meter peaks and a capital city undergoing a culinary renaissance, it is the ultimate answer for clients seeking the undiscovered. We have curated a journey that leverages this unique geography to give your agency a powerful, exclusive new offering.

 

Here is why adding premium Georgia to your portfolio is a strategic advantage:

  • An Untapped, High-Yield Market
    Georgia’s premium sector is the definition of a "blue ocean." It remains largely untouched by Western European mass tourism, allowing you to position this as a highly exclusive, frontier expedition. The perceived value of exploring the rugged edge of Europe commands a premium price point, driving exceptional margins and commission potential that standard continental packages simply cannot match.

  • A Masterclass in Contrast
    This itinerary is engineered to keep clients captivated by constant, dramatic shifts in atmosphere. Logistics flow seamlessly from the cosmopolitan pulse and boutique luxury of Tbilisi, up into the sheer, snow-capped isolation of the Greater Caucasus via the historic Military Highway, and finally down into the sweeping, sun-drenched vineyards of the Kakheti region for ultimate relaxation.

  • Elevated Deliverables for VIPs
    This is not a standard sightseeing loop; it is an immersive cultural expedition. You are granting your clients access to private supra feasts hosted in heritage chateaux, exclusive tastings of UNESCO-protected Qvevri wines in centuries-old cellars, and thrilling 4x4 ascents to 14th-century monasteries towering above the cloud line.

FAM TRIP HIGHLIGHTS

Kartlis Deda, The Mother of Georgia Monument standing over the Old Tbilisi district

Experience the vibrant energy of Georgia’s capital. From the ancient Narikala Fortress and the historic Sulfur Baths to modern glass bridges and trendy cafes, Tbilisi is a city where Silk Road history meets contemporary flair. Wander through its cobblestone streets and discover hidden courtyards full of character.

Jvari Monastery _edited.jpg

The Spiritual Heart: Mtskheta & Jvari

Visit Mtskheta, the ancient capital and spiritual center of Georgia. Explore the UNESCO-listed Svetitskhoveli Cathedral and the 6th-century Jvari Monastery, perched on a cliff with a stunning view of the confluence of two major rivers. It’s a place where history and spirituality feel timeless.

Image by Илья Мельниченко

Kazbegi: Peaks & Iconic Churches

Journey along the Military Highway to the heart of the Caucasus Mountains. Behold the Gergeti Trinity Church, dramatically situated against the backdrop of Mount Kazbek's glaciers. Whether by foot or 4x4, the breathtaking alpine landscapes of Kazbegi and Truso Valley will leave you speechless.

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Evening view of the streets of Sighnaghi and the views of the Alazani Valley opening in th

Kakheti: The Cradle of Wine

Immerse yourself in the soul of Georgian winemaking in the Kakheti region. Visit the romantic "City of Love," Sighnaghi, overlooking the Alazani Valley, and experience the legendary hospitality of a traditional "Supra" feast. Taste unique wines aged in clay Qvevri, a tradition 8,000 years in the making.

a large white building sitting on top of

Kutaisi & Promised Caves

Explore Western Georgia’s wonders, from the UNESCO-listed Gelati Monastery to the magical underground world of Prometheus Cave. Walk through glowing halls of stalactites and stalagmites, visit the bustling local bazaar, and discover the unique "abandoned" charm of the Tskaltubo spa resort.

Who Is This FAM Trip For?

To ensure a high-level networking environment and maximum business value, we carefully vet our participants. This itinerary is specifically designed for:

  • Tour Operators & Travel Agency Directors
    For established outbound operators looking to diversify beyond saturated, over-marketed destinations. If your agency's growth depends on adding fresh, high-margin products to your portfolio, Georgia offers a ready-to-sell destination with strong repeat-visit potential, flexible group and FIT logistics, and a hospitality infrastructure mature enough to scale, but still novel enough to differentiate your brand from competitors selling the same Alpine and Mediterranean routes.

  • Travel Advisors
    For professionals whose clients are experiencing destination fatigue with standard Alpine chalets or predictable Mediterranean retreats. Georgia delivers a profound cultural awakening — a stunning blend of 5,000-meter peaks, a culinary renaissance, and 8,000 years of winemaking heritage — all delivered alongside the high-end boutique hospitality your travelers demand.

  • MICE Specialists & Corporate Planners
    The Caucasus is the premier emerging frontier for unconventional incentive travel and high-impact corporate retreats. This is your firsthand opportunity to scout venues that break the mold. Imagine pitching your next corporate client a gala dinner in an exclusive, heritage wine chateau or a high-altitude team-building strategy session framed by the dramatic, snow-capped peaks of Kazbegi.

  • Bespoke FIT & Boutique Tour Designers
    For creators of tailor-made VIP itineraries who thrive on offering what no one else can. If you specialize in crafting rare, out-of-the-box journeys from scratch and need a fresh, highly profitable destination to captivate your most demanding clients, Georgia provides the ultimate canvas of dramatic landscapes and deep historical mystique.

FAM TRIP ITINERARY

This FAM trip is designed for travel trade representatives departing from two cities: Poznań and Katowice, operated via Wizzair. Participants arrive in two distinct windows on 5 November — the Katowice group landing at 12:10, and the Poznań group landing at 14:25 — before converging into a single group for the remainder of the programme.

DAY BY DAY PROGRAM

05

NOV

ARRIVAL & WELCOME DINNER IN TBILISI

Arrival at Kutaisi International Airport, where you will be greeted by your guide. Enjoy a scenic transfer across Georgia to its vibrant capital, Tbilisi. Along the way, admire the changing landscapes as western Georgia gradually gives way to the rolling hills of the country's east.


In the evening, enjoy a traditional Georgian welcome dinner – the perfect introduction to the country's renowned hospitality and rich culinary heritage.

Thursday

OVERNIGHT IN TBILISI

06

NOV

DISCOVERING TBILISI

Spend the day exploring Georgia's fascinating capital, where centuries of history blend seamlessly with contemporary life. Wander through the charming streets of the Old Town with its colourful wooden balconies, visit the Metekhi Church, Narikala Fortress, the famous sulphur bath district, and enjoy panoramic views over the city.


The afternoon is at leisure, giving you time to experience Tbilisi at your own pace, browse local boutiques, or relax in one of its charming cafés.

Friday

OVERNIGHT IN TBILISI

07

NOV

THE GEORGIAN MILITARY HIGHWAY & KAZBEGI

Today we travel along the legendary Georgian Military Highway, one of the country's most spectacular scenic routes. We stop at the picturesque Zhinvali Reservoir and the impressive Ananuri Fortress before continuing through dramatic mountain landscapes to Kazbegi (Stepantsminda).


A short 4WD journey takes us to the iconic Gergeti Trinity Church, proudly standing beneath the snow-capped peak of Mount Kazbek. After enjoying breathtaking Caucasus mountain views, we return to Tbilisi.

Saturday

OVERNIGHT IN TBILISI

08

NOV

KAKHETI: THE CRADLE OF WINE

Today's journey leads east to Kakheti, Georgia's renowned wine region and one of the world's oldest wine-producing areas. We visit the peaceful Bodbe Monastery before continuing to the charming hilltop town of Sighnaghi, often referred to as the "City of Love."


Stroll through its cobbled streets overlooking the Alazani Valley before visiting a local winery to discover Georgia's ancient qvevri winemaking tradition and enjoy a tasting of regional wines. Return to Tbilisi in the evening.

Sunday

OVERNIGHT IN TBILISI

09

NOV

ANCIENT CAPITALS & THE CAVE CITY

After checking out from the hotel, we begin our journey back towards western Georgia. Our first stop is Mtskheta, the ancient capital and spiritual heart of the country, followed by Jvari Monastery, beautifully perched on a hill overlooking the confluence of the Aragvi and Mtkvari rivers.


We then continue to the remarkable cave city of Uplistsikhe, one of the oldest urban settlements in the Caucasus, carved directly into sandstone cliffs. In the evening, we arrive in Kutaisi.

Monday

OVERNIGHT IN TBILISI

10

NOV

DEPARTURE

Early morning transfer to Kutaisi International Airport for your departure flight, taking home unforgettable memories of Georgia's ancient history, breathtaking mountain landscapes, legendary hospitality, and world-famous wine traditions.

Tuesday

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Download the PDF Program

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UPCOMING FAM TRIPS

Price Includes:

  • Accommodation in 3 & 4-star hotels for whole tour (in TWIN room); Single room supplement: + €195

  • Half board (B, _, D) - including wine (2 glasses per person) on dinners.
  • Airport transfers (arrival & departure)

  • Private transportation during the tour

  • Polish-speaking guide during the whole FAM Trip

  • Entrance fees to all scheduled sites and museums

  • Group activities, workshops, or cultural experiences as listed in the itinerary

  • Bottled water during excursions

  • Travel permits (if required within the region)

Price Does Not Include:

  • International & domestic airfare to/from Georgia

  • Travel insurance (obligatory)

  • Personal expenses (laundry, phone calls, minibar, souvenirs, etc.)

  • Meals and drinks that are not included in the itinerary

  • Tips and gratuities for guide, driver, or hotel staff

  • Optional tours or activities not listed in the program

  • Any costs arising from unforeseen circumstances (flight delays, political events, natural disasters, etc.)

SPECIAL INCENTIVE FOR FAM TRIP PARTICIPANTS

The per-person price quoted above is refundable for one (1) participant upon confirmation of a group booking with ORIENTO in 2027. This refund will be applied at the time of reservation deposit payment for the 2027 group tour. This offer is exclusively available to travel professionals who participated in the ORIENTO Travel FAM.

Selection Criteria & Application Process


Important Notice: Submitting the application form does not mean your participation is automatically confirmed. To maintain a high-quality B2B networking environment and ensure a diverse group, all applications undergo a mandatory vetting process by our B2B Relations team.

 

Please follow these steps carefully:

  • Submit Your Application: Fill out the registration form below with your official company details, active website, and professional social media links. Please note that a maximum of 2 representatives per company is allowed.

  • Wait for Approval: Our team will review your industry status within a business week. We will send you an official email status update.

  • ⚠️ DO NOT BOOK YOUR FLIGHTS YET: Please do not purchase any international or domestic flight tickets until you receive a final, explicit "GREEN LIGHT" confirmation email from ORIENTO Travel stating that the group is fully formed and your slot is secured. We are not responsible for any airline ticket cancellation fees incurred before this final confirmation.

Payment Terms

Once your application is officially approved, you will receive a confirmation package and a formal invoice. To guarantee your participation, a 20% deposit must be transferred to our bank account no later than August 1st. If the deposit is not received by this deadline, your slot will be automatically released to the waiting list.

Final Payment on Site: The remaining 80% of the tour fee will be collected directly on-site in cash (EUR) upon your arrival on Day 1 (in Kutaisi, Georgia).

Submit your application or contact us

3, Nina Khubulava Street
Tbilisi, 0190 Georgia

+995 500 88 77 58

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